Product Marketing

How can omnichannel help small business?

How can omnichannel small medium business @rzarref Rafael Ferraz
Increasingly we are connected to our smartphones, tablets and laptops without being limited to any type of cable or physical space. According to the survey released by Deloitte for the NRF in 2015, 40% of consumers now use their smartphones to research products in the physical store. Although the largest investments in omnichannel are being[…]

The importance of collecting information about your competitor

Market Research @rzarref Rafael Ferraz
Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different from others. If you agree[…]